Craig Richards

Executive Leadership Team

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Craig Richards
General Manager, Member Experience

Craig started his career as a solicitor then thought, ‘Life’s too short not to do something you love.’ He loved sport, started a sports marketing consultancy, then became a General Manager at the Brisbane Broncos and Carlton Football Club.

One day he had an epiphany: watching sport isn’t enough. Moving is vital for a happy, healthy life. He was CEO at Bicycle Network, striving to make it easier for everyone to ride a bike every day and at the Outdoor Education Group, helping young people be active in the outdoors.

His first ever job was cleaning the pond at a physio practice in Poath Road, Hughesdale, Melbourne, where his Mum was the practice manager. He’s very excited to now return to his roots and help the APA members achieve their dreams and make sure weekend warriors, like him, can run around hitting balls with sticks for their entire lives.