As a result of screening programs, more Australians with chronic illnesses such as cancer, are being diagnosed earlier, rather than later. Importantly, early-stage cancer responds better to treatment, so with early detection comes increased survival rates.

But Australians shouldn’t have to feel alone.

• 1 in 6 men will be diagnosed with prostate cancer by the age of 85;
• 1 in 7 women will be diagnosed with breast cancer in their lifetime;
• 25 people die each day from lung cancer.

To combat these statistics, the APA has developed an approachable consumer campaign to encourage Australians to seek help for the health issues they face; some of which are hard to talk about. Our message is 'get back to doing the things you love, with your physio'. The conditions covered in the campaign often require intervention, and we want people to know there is no need to suffer alone or delay treatment.

The three topics that are highlighted as part of the cancer campaign include:

• Prostate cancer;
• Breast cancer; and
• Lung cancer.

Running from September to December, the campaign is designed to educate regular Australians who may feel uncomfortable talking about their chronic health conditions, and encourage them to see their physiotherapist.

The ‘#WithYourPhysio’ campaign intends to target the more than 11 million Australians who live with one or more chronic health conditions, to seek out physiotherapy as part of their journey.

The campaign began in May, and placed a spotlight on the integral role that women’s and pelvic health physiotherapists have in managing a range of conditions, including sexual health, incontinence and pelvic organ prolapse. Learn more about the Women's chronic health conditions campaign below.