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Chronic health consumer campaign

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As a result of screening programs, more Australians with chronic illnesses such as cancer, are being diagnosed earlier, rather than later. Importantly, early-stage cancer responds better to treatment, so with early detection comes increased survival rates.

 

But Australians shouldn’t have to feel alone.

  • 1 in 6 men will be diagnosed with prostate cancer by the age of 85;
  • 1 in 7 women will be diagnosed with breast cancer in their lifetime;
  • 25 people die each day from lung cancer.

To combat these statistics, the APA has developed an approachable consumer campaign to encourage Australians to seek help for the health issues they face; some of which are hard to talk about. Our message is 'get back to doing the things you love, with your physio'. The conditions covered in the campaign often require intervention, and we want people to know there is no need to suffer alone or delay treatment.

The three topics that are highlighted as part of the cancer campaign include:

  • Prostate cancer;
  • Breast cancer; and
  • Lung cancer.

Running from September to December, the campaign is designed to educate regular Australians who may feel uncomfortable talking about their chronic health conditions, and encourage them to see their physiotherapist.

The ‘#WithYourPhysio’ campaign intends to target the more than 11 million Australians who live with one or more chronic health conditions, to seek out physiotherapy as part of their journey.

The campaign began in May, and placed a spotlight on the integral role that women’s and pelvic health physiotherapists have in managing a range of conditions, including sexual health, incontinence and pelvic organ prolapse. Learn more about the Women's chronic health conditions campaign below.

Women are leading busier lives than ever before, and because of this their health often slips down the priority list. Some of the health issues that are faced by women are perceived as embarrassing and often not spoken about.

 

But Australian females shouldn’t have to feel alone.

  • 1 in 3 experience discomfort due to prolapse or incontinence;
  • 10 to 20% of women aged 20-50 years experience some form of sexual pain.

To combat these stats, the APA developed a fun and approachable consumer campaign to encourage Australian women to put their health first and seek help for the health issues they face, some of which are hard to talk about.

Our message to women is 'get back to doing things you love, with your physio'. The conditions covered in the campaign often require intervention, and we want women to know there is no need to suffer alone or delay treatment.

The three topics that are highlighted as part of this Women's health campaign include:

  • Prolapse;
  • Incontinence; and
  • Sexual health.

Designed to educate regular Australians who may feel uncomfortable talking about their chronic health conditions, the campaign ran from May to August 2021 and encouraged them to see their physiotherapist.

Click here to download the campaign assets.

Spread the word about the value of physiotherapy in chronic conditions management

  • Familiarise yourself with the ‘members’ only’ toolkit
  • Read the media release
  • Download the factsheets. Go ahead and add your own branding and practice details
  • Share the social tiles on your own channels – Facebooks and Instagram
  • Share the factsheets with your patients, display them in your waiting rooms
  • Talk to your patients about chronic conditions and how physiotherapy can help them
  • Don’t forget to use the hashtags - #WithYourPhysio #PhysioCanHelp and #ChoosePhysio

Get your toolkit

To assist you in spreading the word about chronic health conditions, we have developed the following:

  • Facebook and Instagram social tiles
  • Factsheets on all three topics
  • Media release
  • Display image to use on you practice TV or computer

All of these are available for you to download and use in your practice, on your website and through your social channels. We have created some space to allow you to personalise these assets with your own branding and your own contact details, if you wish.

Choose from the following campaign toolkits to download these assets:

How will the campaign be promoted?

The campaign will run from May to December through a range of channels including:

  • Facebook and Instagram
  • Google adwords and display ads
  • YouTube
  • Radio

We will also be working with our partners to spread the word wide and loud.

 

Thank you to our campaign contributors for their support and assistance in developing the content:

Cancer: Elise Gane, Germaine Tan, Elizabeth Ringrose, Sajina Mathew, Dr Teresa Lee and the Cancer, Palliative care and Lymphoedema National Group.

Women's chronic health conditions: Cath Willis, Vanessa Wilmot and the Women's, Men's and Pelvic Health National Group.

 

APA Partners