Women are leading busier lives than ever before and because of this, their health often slips down the priority lists. Some of the health issues that are faced by women are perceived as embarrassing and often not spoken about.

But Australian females shouldn’t have to feel alone.

1 in 3 experience discomfort due to prolapse or incontinence

10 to 20% of women aged 20-50 years experience some form of sexual pain

To combat these stats, the APA has developed a fun and approachable consumer campaign to encourage Australian women to put their health first and seek help for the health issues they face, some of which are hard to talk about.

Our message to women is to get back to doing things they love, with their physio. The conditions covered in the campaign often require intervention, and we want women to know there is no need to suffer alone or delay treatment.

The three topics that are highlighted as part of this campaign include:

• Prolapse
• Incontinence, and
• Sexual health

Running from May to August, the campaign is designed to educate regular Australians who may feel uncomfortable talking about their chronic health condition, and encourage them to see their physiotherapist.

The new Chronic Health Conditions ‘With Your Physio’ campaign, intends to target the more than 11 million Australians who live with one or more chronic health conditions to seek out physiotherapy as part of their journey. The campaign begins by placing a spotlight on the integral roles that women’s and pelvic health physiotherapist have in in managing a range of conditions including sexual health, incontinence and pelvic organ prolapse, and to increase awareness of their role in this important area. This segment of the campaign will be followed by the next iteration of the campaign, cancer.