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Chronic health consumer campaign

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Women are leading busier lives than ever before and because of this, their health often slips down the priority lists. Some of the health issues that are faced by women are perceived as embarrassing and often not spoken about.


But Australian females shouldn’t have to feel alone.

1 in 3 experience discomfort due to prolapse or incontinence

10 to 20% of women aged 20-50 years experience some form of sexual pain

To combat these stats, the APA has developed a fun and approachable consumer campaign to encourage Australian women to put their health first and seek help for the health issues they face, some of which are hard to talk about.

Our message to women is to get back to doing things they love, with their physio. The conditions covered in the campaign often require intervention, and we want women to know there is no need to suffer alone or delay treatment.

The three topics that are highlighted as part of this campaign include:

  • Prolapse
  • Incontinence, and
  • Sexual health

Running from May to August, the campaign is designed to educate regular Australians who may feel uncomfortable talking about their chronic health condition, and encourage them to see their physiotherapist.

The new Chronic Health Conditions ‘With Your Physio’ campaign, intends to target the more than 11 million Australians who live with one or more chronic health conditions to seek out physiotherapy as part of their journey. The campaign begins by placing a spotlight on the integral roles that women’s and pelvic health physiotherapist have in in managing a range of conditions including sexual health, incontinence and pelvic organ prolapse, and to increase awareness of their role in this important area. This segment of the campaign will be followed by the next iteration of the campaign, cancer.

Spread the word about the value of physiotherapy in women's health

  • Familiarise yourself with the ‘members’ only’ toolkit
  • Read the media release
  • Download the factsheets. Go ahead and add your own branding and practice details
  • Share the social tiles on your own channels – Facebooks and Instagram
  • Share the factsheets with your patients, display them in your waiting rooms
  • Talk to your women patients about women’s health and how physiotherapy can help them
  • Don’t forget to use the hashtags - #WithYourPhysio #PhysioCanHelp and #ChoosePhysio

Get your toolkit

To assist you in spreading the word about women’s health, we have developed the following:

  • Facebook and Instagram social tiles
  • Factsheets on all three topics
  • Media release
  • Display image to use on you practice TV or computer

All of these are available for you to download and use in your practice, on your website and through your social channels. We have created some space to allow you to personalise these assets with your own branding and your own contact details, if you wish.

You can download all of these from the members’ toolkit page.

How will the campaign be promoted?

The campaign will run from May to August through a range of channels including:

  • Facebook and Instagram
  • Google adwords and display ads
  • YouTube
  • Radio

We will also be working with our partners to spread the word wide and loud.


Thank you to our contributors: Cath Willis, Vanessa Wilmot, and the Women's, Men's and Pelvic Health National Group for their support of this campaign and assistance in developing the content.


APA Partners