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APA national advertising campaign:

Where would I be without physiotherapy?

The APA’s Vision is 'that the whole community recognises the full benefit of physiotherapy.' It’s important then to widely communicate the benefits of physiotherapy and alert the community that with physiotherapy, they’re choosing treatment by practitioners who are highly trained, adhere to high professional standards, and are committed to proven, evidence-based outcomes.

Two key elements are emphasised in our campaign materials:

  • the depth and breadth of conditions that physios treat is extensive
  • the strong partner relationship between physios and GPs.

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