Harnessing growth through system design

 
An artist's impression of intersecting roads, to reflect the many decisions to be made in private practice.

Harnessing growth through system design

 
An artist's impression of intersecting roads, to reflect the many decisions to be made in private practice.

Greg Goh reflects on the value of a well-designed operating system at the tipping point where practice growth begins to create more work for the owner.


At a certain point of growth, many practice owners hit an inflection point where the more the practice grows, the more dependent it becomes on the owner. 

Decisions begin to stack up. Problems escalate and sit unresolved. And despite a capable team, nothing moves without the owner’s involvement. 

If this sounds familiar, you are not alone and it’s usually not a leadership or culture problem. It’s most commonly a systems problem.

From practice to organisation

Most practices begin as what you might call a ‘clinical practice’. A single clinician or two primarily treat patients, with the support of an admin team member. 

Decisions happen informally and communication channels are ad hoc because everyone is working closely together. 

At this stage, the practice operates mainly on relationships and personal coordination (one-to-one).

However, as the practice grows, the number of daily interactions within the business exponentially increase (one-to-many).

More clinicians and admin mean more patient journeys and interactions to coordinate and more communication channels between team members, which lead to more operational decisions that need to be made and more problems to resolve. 

The informal coordination that worked with four people breaks down at 12.

The problem isn’t growth itself. It’s when the underlying structure of the business hasn’t kept pace with this growth. 

The practice is still operating like a clinical practice, just with more people in it.

The hidden bottleneck

A common pattern that arises as a practice grows is what is described as an owner bottleneck within the system. 

At the start, it is natural that the owner sits at the centre of most decisions and communication channels. 

They are the one who approves stock purchases, handles all patient complaints, trains their clinicians and admin team and tackles all operational problems as they arise. This works well when the team is small.

As the business grows, however, communication complexity increases, with more decisions continuing to flow back to the same central point, the owner. 

Clinicians ask for more guidance and mentoring; the admin team escalates every operational issue upwards. 

Over time, the owner becomes the place where decisions queue, operational excellence falters and momentum stalls.

Most operational problems in a growing practice are not people problems; they are system design problems. 

Renowned management theorist Peter Drucker often emphasised that true organisational performance depends on how work and decisions are structured rather than just on the raw capability of individual team members. 

The same principle applies here. 

As a practice grows in complexity, the solution is rarely found in more training or motivation. It is found in intentionally redesigning the structure, moving from a clinical practice to a true organisation.

A complexity tipping point

When a practice hits this point of inflection in complexity, there are several dynamics that tend to simultaneously emerge:
•    the number of decisions the owner needs to make each day increases significantly
•    clinicians and admin staff frequently ask the owner for input before making decisions
•    small operational issues are escalated rather than resolved within the team
•    the owner spends large portions of the day responding to messages, questions or minor problems
•    team meetings feel reactive rather than strategic
•    despite having highly capable staff, the practice still relies heavily on the owner to keep things moving.

In the absence of structures to support and mitigate these interactions, the business continues to rely on the owner to maintain alignment. 

The owner becomes the bottleneck within the system, as they have an increasing span of control and are overseeing their team and all decisions within the practice. 

Once that span becomes too large, leaders will often find themselves spending most of their time reacting to operational issues rather than focusing on strategic development and growth. 

The key, then, is to remove the owner as the bottleneck by designing a system in which the team can operate more effectively.

From managing to designing

For an early business owner, success is often the result of clinical excellence, strong patient relationships and the ability to manage a small team effectively. 

However, as the practice grows through this next phase, the challenge is less about personal management and more about intentionally designing the environment and system in which the team operates.

While the idea of designing an operating system might sound abstract, in practice it involves relatively simple elements that are structured so that decisions are made closer to where the work happens. 

This reduces delays, increases team ownership and helps the organisation respond more quickly to patient and practice needs.

For example, crafting clearly defined roles with key team members helps to develop a layer of leadership within the practice, which begins to extract the owner as the decision bottleneck. 

Gregory Goh.
Gregory Goh.

These defined roles help to ensure that responsibilities are better distributed across the team rather than falling back to the owner.

A common failure here is creating roles on paper without transferring genuine decision authority.

If a senior clinician is given a leadership title but not a defined scope of responsibility and therefore must still defer every non-clinical question back to the owner, then the extra role has only added to the communication complexity. 

These roles need to come with clear and explicit guardrails – what tasks and responsibilities people are specifically accountable for, what they can decide and when they need further approval. 

This not only reduces the owner bottleneck, as the team has another layer of leadership to direct questions and decisions to, but also develops the leadership capabilities of the team.

Building in structured communication rhythms helps to mitigate the communication complexity as the practice grows, ensuring that the right information flows to the right people at the right time. 

These rhythms include regular team meetings, leadership discussions and mentoring sessions for both clinical and admin teams.

This creates a predictable flow, allowing the team to coordinate work, address challenges quickly and maintain forward momentum towards practice goals.

A trap that many practices fall into when building these communication structures, however, is confusing activity with rhythm. 

Ad hoc check-ins, reactive team meetings and informal ‘catch-ups’ create the feeling of communication without the function of it. 

A structured rhythm is deliberately sequenced – eg, a weekly leadership meeting with a prior fixed agenda, a weekly or fortnightly clinical review with clinicians, a monthly whole-team touchpoint – so that information flows predictably and intentionally rather than reactively. 

When the communication rhythm is working well, the owner stops being the person who holds all the context and the team begins to own it collectively.

Another important element is the use of meaningful performance indicators that help all team members understand how the practice is performing as a whole. 

These indicators will be different for each practice but should be a core component that is regularly discussed within each of the communication rhythm meetings. 

When these indicators are visible and well understood, team members are empowered to make more informed day-to-day decisions without reverting back to the owner because they have a clearer picture of what success looks like and what actions to take to achieve the desired results.

The practical test of whether the selected indicators are actually working is simple: can a team member, without asking the owner, look at the practice’s performance data and know whether today requires a different decision from yesterday?

If the answer is no, then the indicators are only serving the owner rather than empowering the team. 

Useful and actionable indicators need to be clearly visible, connected to specific roles with accountability measures in place and regularly reviewed in the rhythms described.

When these structural elements are in place and well designed, the practice begins to move under its own momentum rather than
through the owner, as the system now supports each team member to act with confidence and clarity. 

A well-designed operating system not only allows the owner to remove themselves as the bottleneck of the business, which speeds up decision-making processes and efficiency within the practice, but more importantly provides something extremely valuable: operational breathing room. 

In this space, a leader can focus on developing their team, sharpening operational systems within the practice and shaping its long-term strategic direction.

A new way of thinking about growth

Growth in private practice is often measured in headcount, patient numbers and revenue. 

However, truly sustainable growth also requires the internal operating system of a practice to evolve alongside its size. 

Without that critical evolution, every new clinician, every new patient and every new complexity will continue to flow back to the owner.

When practices intentionally build clearer roles and responsibilities for their team, structured communication rhythms and shared performance signals, the practice stops feeling like a constant stream of problems to solve. 

It starts operating like the well-run organisation most owners envisioned when they first started their business.

Building that structure is not a one-time project and will always be a process of refinement and realignment but it is the necessary evolution for growing practices if they are to move from clinical practice to organisation and from owner to leader with room to actually lead.

Is your practice ready for this shift?

The following four questions will give you a quick read on whether your current structure is keeping pace with your growth:
•    Where do most operational decisions currently sit in your practice – at the owner level or distributed across the team?
•    Are team members clear about which decisions they can
make independently or does everything still need to be approved by the owner?
•    What structured rhythms exist to help your team coordinate their work each week?
•    What signals tell your team whether the practice is performing well?

If these questions are difficult to answer, it is a sign that the practice has outgrown the structure that once supported it and it might be time to redesign your systems.

>> Greg Goh APAM is a physiotherapist, practice owner and organisational systems consultant working with allied health practices across Australia. Drawing on more than 14 years in clinical practice and management, he helps practice owners build the operating systems, leadership layers and decision frameworks that allow a practice to scale without increasing owner load. Greg writes and consults on organisational design in allied health private practice.
 

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