A physiotherapist is a key member of a health team of professionals and should be one of the first stops when an individual experiences pain.

People living with pain can be profoundly affected. It can significantly impact their daily activities which may include sleeping, going to work or even the household chores. This leaves many people depressed, frustrated, and unsure of how to manage the pain without being prescribed opioids for relief. 

The APA has developed an approachable consumer campaign to highlight the effects of pain on people living in Australia and the important role physiotherapists play in managing pain. Our message is 'Get the right relief - Choose Physio'

The APA's pain campaign will run until early December and will focus on three conditions:

  • Osteoarthritis;
  • Neck pain; and 
  • Back pain.

Get your toolkit

To assist you in spreading the word about pain conditions, we have developed the following:

  • Facebook and Instagram social tiles
  • Factsheets on the topics
  • Media release

All of these are available for you to download and use in your practice, on your website and through your social channels. 

How will the campaign be promoted?

The campaign will run from September to December through a range of channels including:

Thank you to our campaign contributor for their support and assistance in developing the content:

APA Pain Group National Chair and Pain Specialist Tim Austin (as awarded by the Australian College of Physiotherapists 2021)

Access your member materials below: