In an effort to provide a blueprint for the physiotherapy private practice of the future, the APA’s InPractice 2025 report underlined the importance of digital technology as a key strategic driver.

Now, when one considers the growing number of physiotherapists using social media, the increased connectivity between healthcare professionals, and the marketing opportunities available, it is clear that this growing area encompasses a boundless degree of potential.

To elaborate more on how APA members can and should go about creating and building on their digital presence, this podcast sees former APA CEO Cris Massis talk with APA member Mark Merolli, who, as a social media researcher, fully comprehends the profession’s connection to the digital sphere.