APA Partnership Opportunities
The APA is Australia’s peak body for physiotherapists, representing more than 35,000 professionals. Partnering with the APA connects your organisation with a highly engaged professional audience and positions your brand alongside a respected authority in physiotherapy and healthcare.
Why Partner with the APA
Reach a trusted professional audience
APA’s 35,000 members include practice owners, senior clinicians, educators and emerging leaders. They actively engage with products, services and partnerships that support their work and improve outcomes for their patients.
Brand alignment with a respected national organisation
The APA has supported and advanced physiotherapy in Australia for more than 100 years. Partnering with the APA signals integrity, relevance and shared commitment to quality healthcare.
Tailored partnership solutions
The APA works closely with partners to design packages that align with your objectives, which includes brand awareness, product adoption, thought leadership or long-term relationship building.
Multi-channel exposure
Partnerships can include exposure across APA events, digital platforms, member communication channels and InMotion, the APA’s flagship publication delivered to members nationally.
Partnership opportunities
Corporate Partners
APA corporate partnerships provide organisations with a trusted pathway to engage with more than 35,000 physiotherapists across Australia. The APA works with each partner to confirm a tailored benefits package and fee structure, formalised through a commercial agreement.
Corporate partners typically have a national footprint and align with the APA’s commitment to evidence-based practice and professional excellence. In return, partners can promote relevant products or services, communicate directly with members, and build meaningful brand presence within the physiotherapy profession.
Approved corporate partners may offer members preferred pricing or exclusive opportunities and participate in APA events, campaigns or advertising.
Endorsed Product Partner
An APA endorsed product partnership follows a more rigorous assessment process and is aligned to the product itself, rather than the company. Endorsed products may be marketed directly to consumers, not only to physiotherapists.
Products approved for APA endorsement have met defined clinical and safety criteria, providing consumers with confidence, security and trust when making healthcare-related decisions.
Endorsement Process
Once an application is submitted, the APA undertakes an initial internal review. If the application progresses, it moves to an external review stage. At this point, a non-refundable assessment fee of $200 is invoiced.
The external review is conducted through the APA National Advisory Committees (NACs) and involves a physiotherapist-led assessment of the product. This review includes a formal evaluation and written report.
The following would be expected as part of the review:
- TGA certification (if applicable)
- Any safety standards certification (if applicable)
- Supporting evidence and research for the product
- Relevant current studies and/or case studies
- Marketing collateral, to allow validation of product claims
- Product samples, where relevant
Once the APA’s National Advisory Council (NAC) has reviewed the report, it will advise the APA on whether to approve or decline endorsement. If approved, the APA will confirm the partnership benefits and fee structure, which are then formalised through a commercial agreement.
Conference and campaign partnerships
Align your brand with APA conferences, leadership forums and national health campaigns that matter to the profession and the wider community.
Advertising opportunities
Reach APA members through targeted advertising in InMotion and across APA digital platforms, with options to suit different budgets and objectives.
Let’s explore a partnership
The APA takes a collaborative approach to partnerships. We focus on long-term relationships that deliver mutual value and meaningful outcomes for physiotherapists, partners and the communities they serve. If you are interested in exploring a partnership with the APA, we would welcome the opportunity to discuss how we can work together.
Ready to start the conversation? Enquire about partnering with the APA:
Glenn Lloyd
Partnership and Business Development Manager
+61 3 9092 0822
Glenn.Lloyd@australian.physio
What happens next?
- Submit an enquiry outlining your organisation and objectives.
- Our partnerships team will contact you to discuss alignment and opportunities.
- We will develop a tailored partnership proposal based on your goals.