Discover how to scale your practice, improve client outcomes and enjoy fulfilling work using a collaborative marketing approach.
There is a prevailing myth in the field of physiotherapy that being a great treating clinician will automatically lead to a fully booked caseload. Whilst this may be true for some, the reality is many skilled clinicians, whether solo practitioners or owners of larger practices start their week with a calendar of unfilled appointment slots. Underutilisation of this scale not only diminishes a clinician's fulfilment and job satisfaction, but also significantly affects a practice's financial health.
Leveraging 20 years of marketing expertise, five of which have been spent focused solely on developing marketing strategies for private practices, Sian challenges the commonly held assumptions about what constitutes successful marketing in a physiotherapy private practice. Drawing on her vast experience, Sian will dissect and address the root causes of why conventional marketing tactics fail to leverage the unique nuances of the healthcare sector, and why adopting these generic marketing approaches actually hinder a practices growth.
Through a compelling blend of case studies and robust research, Sian invites attendees to embark on a transformative journey, demonstrating how a marketing approach that is structured, systematic, and free to implement. This will allow practice owners to use these nuances to their advantage to double the number of new client referrals coming into their practice.
Highlighting the often-underestimated value of collaborative relationships with like-minded health professionals, Sian demonstrates how traditional marketing methods adopted with an innovative twist can ensure a steady influx of new clients,cultivate a sense of community around a practice and, in turn, enhance client outcomes, staff satisfaction and loyalty, and, ultimately, profit margins.
Backed by the successful adoption of her proprietary Collaborative Marketing™️ approach by over 250 private practices, Sian shares actionable insights and empowers attendees with the provision of a comprehensive blueprint. Attendees will leave the session confident in their ability to market their practice and team in a way that aligns with their values and creates a more profitable and sustainable future for their physiotherapy practice.
Join Sian to explore how you, too, can unlock your practice's full potential through strategic Collaborative Marketing™️.
Leveraging 20 years of marketing expertise, five of which have been spent focused solely on developing marketing strategies for private practices, Sian challenges the commonly held assumptions about what constitutes successful marketing in a physiotherapy private practice. Drawing on her vast experience, Sian will dissect and address the root causes of why conventional marketing tactics fail to leverage the unique nuances of the healthcare sector, and why adopting these generic marketing approaches actually hinder a practices growth.
Through a compelling blend of case studies and robust research, Sian invites attendees to embark on a transformative journey, demonstrating how a marketing approach that is structured, systematic, and free to implement. This will allow practice owners to use these nuances to their advantage to double the number of new client referrals coming into their practice.
Highlighting the often-underestimated value of collaborative relationships with like-minded health professionals, Sian demonstrates how traditional marketing methods adopted with an innovative twist can ensure a steady influx of new clients,cultivate a sense of community around a practice and, in turn, enhance client outcomes, staff satisfaction and loyalty, and, ultimately, profit margins.
Backed by the successful adoption of her proprietary Collaborative Marketing™️ approach by over 250 private practices, Sian shares actionable insights and empowers attendees with the provision of a comprehensive blueprint. Attendees will leave the session confident in their ability to market their practice and team in a way that aligns with their values and creates a more profitable and sustainable future for their physiotherapy practice.
Join Sian to explore how you, too, can unlock your practice's full potential through strategic Collaborative Marketing™️.
This is a face to face event only
Presenters
Sian Burton
Sian Burton is a former Director of Marketing with over 15 years of commercial experience. Having grown and scaled health businesses across five countries through the GFC and COVID, Sian offers a unique and insightful perspective on the challenges faced by private practice owners. In 2020, Sian embarked on a new venture, founding a company dedicated to empowering private practice owners in the allied health sector to scale their businesses while prioritising work-life balance. Sian has a BA (Hons) in Marketing Communications and a Postgraduate Diploma in Digital Marketing.
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