Bringing cancer care to the patient
When Benjamin Gold’s wife Nicole Iglicki was diagnosed with breast cancer just before the COVID-19 pandemic, their lives became dominated by hospitals, surgery and chemotherapy. Nicole’s having to travel to care when she was feeling low sparked an idea for Benjamin: what if cancer rehabilitation and allied healthcare could come to the patient?
It was a simple observation born from personal experience: rather than asking an already exhausted cancer patient to travel to care, what if the care could come to them?
