If you are a registered physiotherapist, any advertising you do must comply with the professional codes and guidelines set by the Physiotherapy Board of Australia.

‘Advertising’ includes but is not limited to all forms of verbal, printed or electronic public communication that promote a regulated health service.

Physiotherapists, like all health professionals, use language to communicate what skills we possess and what we can offer potential patients.

We do this in different ways depending on who we are communicating with at any given time.

As with all aspects of professional conduct and behaviour, it’s important to understand professional obligations on social media.

The Physiotherapy Board of Australia has a social media policy to help guide practitioners when they are using any internet-based communication.