Adjectives in advertising
INMOTION 31 Mar, 2022

Adjectives in advertising


When it comes to promoting yourself or your staff, you should choose your words carefully, writes the APA’s National Professional Standards Panel.



Physiotherapists, like all health professionals, use language to communicate what skills we possess and what we can offer potential patients.


We do this in different ways depending on who we are communicating with at any given time.

Social media and professional obligations
INMOTION 01 Feb, 2022

Social media and professional obligations


When using social media, physiotherapists need to be aware of their obligations. The Physiotherapy Board of Australia’s social media policy can help.



As with all aspects of professional conduct and behaviour, it’s important to understand professional obligations on social media.


The Physiotherapy Board of Australia has a social media policy to help guide practitioners when they are using any internet-based communication.