Long-term customer care and financial stability: is it possible to have both?
Taking a long-term view of patient’s outcomes is not only better for the individual but the business as well.
I became a physiotherapist because I wanted to make a difference to people. Straight out of university, in 1999, I worked in a combination of private practice and hospital work for a couple of years, combined with some sports trainer work with local sporting clubs.
The work was good; I learnt from great physiotherapists, people would come to see us because they were in pain, and we might have made them feel a bit better.
